![]() ![]() Geoff: Yubico will continue to focus on encouraging the adoption of phishing-resistant MFA, based on the FIDO2 standard, as the most secure form of MFA that virtually eliminates the potential for a data breach. So, from a marketing perspective, Yubico will continue to work with our partners to raise awareness of the need for phishing resistant MFA and the need for a hardware security key, such as a YubiKey.Īusdroid: What will we see from Yubico to increase the levels of security to protect users in the next 12 – 24 months as we continue to see breaches increase and personal data compromised? Phishing-resistant MFA is immune from attempts to compromise or subvert the authentication process, commonly achieved through phishing attacks, which includes but is not limited to spear phishing, brute force attacks, man-in-the-middle attacks, replay attacks and credential stuffing. But not all MFA is created equal and many of the MFA options in common use today, such as SMS, email and authenticator apps can still be phished. Our recent State of Global Authentication Survey shows that most people now understand that some form of MFA is needed to reduce the potential for a breach. Without a second form of authentication, the basic username and password are easily obtained by cybercriminals and allows them to reset passwords, lock victims out of their accounts, download private data, gain access to their mobile phones, their computers and even other computers on the network and they may even wipe the victim’s data and backups. ![]() They do this by masquerading as a reputable or known entity or person in an email, instant message, or another communication channel. Phishing is the predominant method employed by cybercriminals to steal usernames and passwords. Geoff: Yubico’s marketing is focused on educating the broader market around the need for strong, phishing resistant multi-factor authentication (MFA). What direction is the marketing likely to take to get more users onboard with 2FA and hardware authentication moving forward? Ausdroid: Clearly, Yubico has a strong market, with a user base that is pretty loyal to the security landscape. ![]()
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